If you were to put three words on the side of your van what would they be? I know you haven't got a van, stupid. Take an imaginary trip.
Thing is, I bet that after a bit of work you'd have only those words remaining that were really worth keeping. They'd say a lot about you. Even the words you jettisoned to get, say, six down to four, would be interesting.
I passed a van on the M4 today. In fact I passed three vans from the same company, Downton. Of the three words on the side of their van, a strap line which you will find on their web site, I contend that two are unnecessary:
Real Distribution Solutions
One way to test a slogan is to see if the opposite is clearly stupid. If it is you don't need to say it. So:
Fake Distribution Solutions
Surreal Distribution Solutions
No Distribution Solutions
And as for 'solutions':
Downton - Really Solving Nothing
Downton - Not a Real Clue
Downton - No Real Answers for 55 Years
I rest my case.
I bet some creative types were involved in finalising the slogan. I used to do this for a living. I wish I was back in that line of work sometimes. People will pay good money for that level of stupidity.
May I suggest:
Alliterative, simple and memorable.
There will be no charge.
Unless, of course, it was only one van and it kept jumping beyond me at light speed. Now that would be a solution.