In the mid 1990s I was helping to set up a stand at an exhibition and the hall had no heating on. So I went to a 24/7 Tesco megastore in Manchester and bought a fleece. I recall asking my colleague, Clive, what sort of person shopped at Tesco at midnight and he looked at me and said 'You'.
I came very close to losing it the other day. It wouldn't have been the fault of the checkout assistant at Pets at Home but it was in front of him.
Those of you who know me will probably now be wondering what sort of pet I have. I don't. I simply wanted to recharge the garden bird feeders. There is no local independent pet shop like Aaron's in Nailsea here, so I had to go to the out of town retail park world where Pets at Home lives.
I found what I needed and took it to the counter. Assistant looked at me and asked 'Do you have a loyalty card?' I kept it together and managed to say 'No'. What I wanted to say was 'Do I look like the sort of person who has a f***ing Pets at Home loyalty card?' Offered a 10% discount on my peanuts, suet balls and sunflower hearts if I signed up then and there, I agreed to get one.
He asked me a number of questions including 'What sort of pet(s) do you have?'
'None' was not an answer the computer could stomach. He put 'bird'.
I now have a Pets at Home app. It's a VIP card and is accessed, I kid you not, through a Pawtal. And if I want a good deal on, cages, mirrors and perches it's only a click away. Just in case I forget, I get weekly emails reminding me of this plus invites to join Vets4Pets or Companion Care.
What sort of person has a Pets at Home loyalty card and app? The same sort of person who buys a fleece at an out of town hypermarket at midnight. Me. Loser.
There were no birds visiting our new garden. I've counted seven species so far. Redemption. Not quite Falling Down territory.
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